1. Brand Strategy
2. Brand Identity
3. Brand Marketing
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
That quote alone should make you grasp the importance of branding, which is why big businesses, like NIKE, spend millions of dollars on building their brands.
To compete with big brands and bigger budgets you need to have a proper branding process, which is exactly what we have compiled for you, all wrapped up in a bite-sized article.
That quote alone should make you grasp the importance of branding, which is why big businesses, like NIKE, spend millions of dollars on building their brands.
To compete with big brands and bigger budgets you need to have a proper branding process, which is exactly what we have compiled for you, all wrapped up in a bite-sized article.
The Process of Branding
Now if a brand is the set of expectations, memories, stories and relationships that is shared between a company and its customers, the branding process is how we create, communicate and strengthen it.
The process consists of 5 stages that when executed properly ensure the creation of a successful brand.
The process consists of 5 stages that when executed properly ensure the creation of a successful brand.
1. Brand Strategy
“Success is 20% skills and 80% strategy” - Jim Rohn
Brand strategy involves planning from inception to execution the best way to approach how your business is portrayed to the world.
For your brand strategy to be a success the following components are a must.
- Brand purpose development
- Audience development
- Competitor research
- Brand voice & personality
- Brand message & story
Brand strategy involves planning from inception to execution the best way to approach how your business is portrayed to the world.
For your brand strategy to be a success the following components are a must.
- Brand purpose development
- Audience development
- Competitor research
- Brand voice & personality
- Brand message & story
2. Brand Identity
Phase 2 involves creating a brand identity that conveys your brand strategy through tangible elements of visuals, messaging and experiences.
Brand Identity is representation of your brand and how it will be recognized and identified by your target audience.
So creating a unique brand identity helps you not only stand out against your competitors but also makes you memorable.
Elements of Brand identity are:
- Logo
- Colors and fonts
- Patterns and icon
- Collateral
- Website design
- Content and messaging
- Advertising
- Print or packaging
Brand Identity is representation of your brand and how it will be recognized and identified by your target audience.
So creating a unique brand identity helps you not only stand out against your competitors but also makes you memorable.
Elements of Brand identity are:
- Logo
- Colors and fonts
- Patterns and icon
- Collateral
- Website design
- Content and messaging
- Advertising
- Print or packaging
3. Brand Marketing
Once the Branding Strategy and identity are established, the third and final stage is marketing your brand to communicate your brand values to your target audience.
This involves leveraging communication tools that you use to build, refine and add value to your brand and increase the scope of its visibility. Selecting the proper tools to get the most impact on your brand is vital for its success.
Brand Marketing includes:
- User Experience (i.e. your website)
- SEO & Content Marketing
- Social Media Marketing
- Email Marketing
- Paid Advertising (PPC)
This involves leveraging communication tools that you use to build, refine and add value to your brand and increase the scope of its visibility. Selecting the proper tools to get the most impact on your brand is vital for its success.
Brand Marketing includes:
- User Experience (i.e. your website)
- SEO & Content Marketing
- Social Media Marketing
- Email Marketing
- Paid Advertising (PPC)
The 3 steps of a successful branding process are the fundamentals of branding.
There are more resources available for you to continue this success into all aspects of your business. Just follow the white robot!
There are more resources available for you to continue this success into all aspects of your business. Just follow the white robot!
