1. The “Trust fall” of Digital strategy
2. Generates new customers
3. 24/7 connectivity with customers
4. Outclass the Competition
5. From Customers To Cash: A Funnel Story
6. Social media proofing your business
7. Showcase to Impress
8. Growth Enhancement Drug
9. Cutting Costs and taking names
10. Consumer Insight oracles
With social media providing you with an opportunity to leave a large digital footmark, you maybe questioning if you even need a website to build an online presence.
The answer is Yes; Yes, you need one.
And if in this age of online you are still having doubts, or if you just want to reconfirm your decision to get one, we’ve outlined 10 benefits that you can get for your business by building a website.
The answer is Yes; Yes, you need one.
And if in this age of online you are still having doubts, or if you just want to reconfirm your decision to get one, we’ve outlined 10 benefits that you can get for your business by building a website.
1. The “Trust fall” of Digital strategy
Having a professional website lets your potential customer know to trust you. A consumer research conducted by The ROBO Economy (Research Online Buy Offline) in 2019, found that at least 80% of people check your website before they make any interaction with your brand let alone buy your products.
A website created properly builds credibility and gives your customer all the information and social proof they need confidently buy your products and services.
A website created properly builds credibility and gives your customer all the information and social proof they need confidently buy your products and services.
2. Generates new customers
According to Media Post’s Research intelligencer businesses have credited 40% of new customers to direct google searches.
So to leverage this you need to rank yourself on the first page of google.
Whilst social media posts are indexed on google you can’t utilize strategies like Search engine optimization (SEO) which are crucial if you want to rank your business on the first page of a Google search, unless you have a website.
With proper SEO and keyword selection your website can bring in a ton of traffic and new customers !
So to leverage this you need to rank yourself on the first page of google.
Whilst social media posts are indexed on google you can’t utilize strategies like Search engine optimization (SEO) which are crucial if you want to rank your business on the first page of a Google search, unless you have a website.
With proper SEO and keyword selection your website can bring in a ton of traffic and new customers !
3. 24/7 connectivity with customers
The world is small in the digital age so much so that two of your customers could be from different hemispheres of the earth.
Despite the varying time zone differences as a business you need to be able to communicate with your clients at all times.
Having a website means that your business operates 24/7, giving your clients access to submit queries or make purchases even while you sleep.
Despite the varying time zone differences as a business you need to be able to communicate with your clients at all times.
Having a website means that your business operates 24/7, giving your clients access to submit queries or make purchases even while you sleep.
4. Outclass the Competition
All your competitors have websites and so should you if you ever hope to compete with them to capture the attention of your target audience.
Websites if created properly can become a valuable tool when it comes to outmaneuvering your competition and a vital part of your strategy to success.
Websites if created properly can become a valuable tool when it comes to outmaneuvering your competition and a vital part of your strategy to success.
5. From Customers To Cash: A Funnel Story
Websites are the best way to lead a customer from being curious, to captivated and finally converted into cash.
Through the use of carefully crafted landing pages, attractive CTAs, user experience enhancing features and simply providing good value you will be able to direct your target audience from discovery to purchasing decision.
Through the use of carefully crafted landing pages, attractive CTAs, user experience enhancing features and simply providing good value you will be able to direct your target audience from discovery to purchasing decision.
6. Social media proofing your business
One of the main flaws especially in smaller businesses is their reliance on social media as a source of lead gen.
Social media platforms are highly volatile and unstable especially new ones that keep on popping up and disappearing, not to mention changing algorithms.
Imagine losing all your reach and your followers without even doing anything wrong!
This is exactly why it is incredibly smart to create your community based around your website.
This not only gives you control of your community but also allows you to track analytics and see how they interact with your content and you don’t have to be a slave to the algorithm gods
Social media platforms are highly volatile and unstable especially new ones that keep on popping up and disappearing, not to mention changing algorithms.
Imagine losing all your reach and your followers without even doing anything wrong!
This is exactly why it is incredibly smart to create your community based around your website.
This not only gives you control of your community but also allows you to track analytics and see how they interact with your content and you don’t have to be a slave to the algorithm gods
7. Showcase to Impress
Your website is a chance for your brand and your products to shine. Unlike with social media here you have all the control.
Dazzle website visitors with your proudest services , and entice them with just the right information for them to see what exactly what you offer to them as a whole.
Then Show them how good you are with customer Testimonials so that they know they picked the right choice.
Dazzle website visitors with your proudest services , and entice them with just the right information for them to see what exactly what you offer to them as a whole.
Then Show them how good you are with customer Testimonials so that they know they picked the right choice.
8. Growth Enhancement Drug
When you have a well developed website that not only shows your portfolio but also demonstrates your potential, the number of opportunities that come your way to enhance your growth should be considered illegal.
These could range from investors, to employees, to affiliates, to franchises, to partners , to sponsors, all of which can catapult your growth and success to the moon and beyond.
These could range from investors, to employees, to affiliates, to franchises, to partners , to sponsors, all of which can catapult your growth and success to the moon and beyond.
9. Cutting Costs and taking names
Websites are versatile and with versatility comes the ability to cut down on a variety of costs.
The most obvious is the lack of any physical location and staff expenses. If your website can replace a “brick and mortar” store, you get double the expansion for less than 10X the cost.
You also cut down marketing costs! With time you will be able to engage clients directly through the information gathered from your website and will only have to spend a fraction of the marketing cost for a better impact!
The most obvious is the lack of any physical location and staff expenses. If your website can replace a “brick and mortar” store, you get double the expansion for less than 10X the cost.
You also cut down marketing costs! With time you will be able to engage clients directly through the information gathered from your website and will only have to spend a fraction of the marketing cost for a better impact!
10. Consumer Insight oracles
Consumers are the lifeblood of a business, in that without them there wouldn’t be one. So it is obvious that knowing about your consumers is vital for your business.
A website could if developed and used properly give very crucial information about your consumers, especially when it comes to what they think of your brand, making you into a magical mystic in predicting their behaviour!
A website could if developed and used properly give very crucial information about your consumers, especially when it comes to what they think of your brand, making you into a magical mystic in predicting their behaviour!
Armed with the above 10 benefits you’re one step ahead of your competition and well on your way to being an Online success.
There are more resources available for you to continue this success into all aspects of your business. Just follow the white robot!
There are more resources available for you to continue this success into all aspects of your business. Just follow the white robot!
